(I recorded this podcast then had AI turn it into a newsletter. These are my words, but AI did touch it, but it 100% based on my recording)
Today’s a little bit of a sad day. Mixed emotions for me, because I’m announcing that I’m killing the Revenue Writers Podcast.
Before we get too sappy, I’m not going anywhere. Lord willing. The plan is to sunset the name Revenue Writers in exchange for something else.
It’s tough on me because I really like the term, but I feel inside of me, and maybe some of you feel it too, that it’s caused a little bit of confusion.
Why the name stopped fitting
When I say Revenue Writers, what I imagined were people who want to write for a living and generate revenue. That’s accurate. That’s what I want to be. That’s mainly what I am.
But when I’m honest about how I’ve built my company, and how I passed my insurance adjuster training company before that, sure, writing is a large part of it. Yet some people, myself included, fight the other things that are needed to actually generate revenue because we want to be known as a writer.
While we’re revenue writers, we need to be much more than writers if we want to make money in our business.
I feel like I can teach you how to write a book, but that doesn’t necessarily teach you how to make money. Mini-books will always be a core part of what I teach. It’s one of the best formats to start generating revenue quickly and one of the best formats to transfer expertise to build your business. But both mini-books and revenue writing lock me into this concept of writing.
I’ve written thirty-one plus books and ghostwritten books for big companies, and that’s still not the whole picture.
What I saw when I stopped seeing my business as linear
Over the past decade of writing books and building businesses, I started to see a different picture.
The simple online business model is literally what I would have written down of how I run my business. But since I wrote Mini Book Flywheel this last year, I’ve started to pivot deeper.
Diving into the flywheel is how I get better at what I do as a CEO. I’m trying to understand what I’m actually doing at a more complex level that turns out to be less complex. There are lots of moving parts, things spinning and moving, but it really isn’t rocket science. It’s a few things we’ve got to do. They’re just things we don’t always want to do.
We want to just write. Go write another mini-book. That’s fun. But to build a business, you have to build a flywheel.
Once I stopped seeing my business as a linear thing, I suddenly felt a lot more peace and clarity about what I needed to do.
Flywheel is the glue that puts it all together. It gives me the liberty to talk about podcasts, books, and social media where applicable, all inside a framework that doesn’t feel sporadic. Mini-books are one of the core assets that the flywheel spins around.
The names I bought and buried
For the domain junkies out there like myself, I went through a few names over the last few weeks and bought a few I didn’t end up needing.
Flywheel Publishing was the working title for a while. Already taken. There’s a publishing company by that name that teaches writing, and I didn’t want to cause confusion, so we’re not going with it.
A few other names were too close to what other people are doing.
After a lot of research, I’m pushing the chips in. Moving forward, this podcast will be called the Flywheel Builders Podcast.
What Flywheel Builders is
This is where we’ll talk about how to build a flywheel and everything related to it. That’s everything in your business. We’ll focus primarily on spinning around your book.
If you’re a non-author, you technically could do this with your messaging. But the easiest way to get your messaging right is to write a mini-book, and then that’s your bible on your messaging.
Here’s what’s rolling out:
The app, Flywheel Builder. I’m building it to run my own business actively, and I keep refining it until it’s ready for you. It’ll help you run your flywheel, see what’s working and what’s not, and create new things inside of it. I don’t know how soon it’ll see the light of day, but that’s the plan.
The cohort, The Core. We’ll all build a flywheel together. I’ll build mine for my business, you’ll build yours for your business. It’s named The Core because at the center of your flywheel is the core.
The newsletter, The Flywheel. You might have noticed it already updated. Consolidating down on this concept, going all in.
Stick around or don’t
I get really excited when I look at the flywheel and it starts to make sense how a business actually works.
It’s not linear, it isn’t a funnel. Funnels are inside the flywheel, a piece of it, but it’s not linear.
If you’re thinking, “I don’t know, you’re going crazy, Chris,” I get it. No problem. We’ll catch you on a different one.
But if you’re excited about building a business that spins around your books, where you don’t have to restart every Monday morning with a new concept, a new launch, a new funnel, then stick around. We’re going to build ecosystems, weather patterns that attract customers and keep them in orbit around us until they’re in position and ready to buy.
Till next episode, when it’ll be the Flywheel Builders Podcast, keep spinning.
Coach Chris
